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Uploaded by newmusiclabs on May 2, 2011
The aim of this campaign was to create buzz around the release of the new Foo Fighters album.
Foo Fighters released the song White Limo with a video containing a white limo. The same white limo drove through The Netherlands for three days. Fans could trace the limo by following it on a map on the website and by clues on twitter given by the driver and Eric Corton, a DJ from national radio station 3FM. Fans who spotted the limo and tweeted a photo of it, could win a ride to the Pinkpop Festival all the way to the backstage area to meet the Foo Fighters.
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