Innovative retailer - Hertz - MOI - PoliMi

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Uploaded by on Nov 20, 2011

All published pictures, logos and materials in this video clip are used from the web and they are owned by their publishers. Song used in this video clip is "Song 2" by group "Blur" and owned by EMI! No rights reserved for author of this video clip!

This movie has been made for a project work @ Politecnico di Milano for a course "Management of Innovation"!

The main task was to present one innovative retailer and my team, Group No.2, decided to present rent-a-car agency HERTZ that operates in more than 145 countries around the world. Being one of the oldest rental agencies, HERTZ has been introducing innovative features in its business since the beginning. We found out that company has been adding values to the customers needs and expanding their expectations by giving a new meanings to the existing ones. Furthermore, customer journey has been brought up to the new level by presenting very interactive and friendly-user web platform for choosing and booking cars around the globe.

Group No.2:
Arash Tahmasb, Brankica Mitrovikj, Filip Petrovic, Irina Zolotukhina, Regina Bagautdinova.

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  • hahah well done! :)

  • ahahaha good men good

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