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Carlsberg Sky Sports sponsorship ident

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Uploaded by on Nov 2, 2011

We produced a series of 20 TV spots for Carlsberg that air throughout the mid-week sports schedule on Sky Sports. The objective of the sponsorship is to get Carlsberg out of the fridge and into the hands of guys who want to kick back with a beer and their favourite sports channel. Reaffirming the brand positioning of Carlsberg as a reward around the tag-line "That calls for a Carlsberg".

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  • I did this once! Epic feeling! :D

  • Awful. Selfishness and bad manners promoted as a good thing.

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