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Mid-American Money: Marketing in the Economic Downturn - Pt. 1

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Uploaded by on Feb 5, 2010

Ernie Goss, Jack A. MacAllister Chair in Regional Economics at Creighton University and Anthony Hendrickson, Dean of the College of Business Administration at Creighton University, discuss January 2010 Mid-American survey results, consumer spending, and marketing strategy in the current economic climate with Mary Ann O'Brien, Chief Executive Officer of OBI Creative.

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