Beijing Young Masters

May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comprised of the Battle of Nine Gates Young Masters Basketball Tournament and includes an original song and MV from MC Webber (Wang Bo), remixed by Soma. W+K Shanghai and Nike invited the Beijing hip hop innovator to compose a piece that both embodies the spirit of the competition as well as exemplifies Baqi style, to serve as the Beijing City Attack anthem.

The MV, shot in Beijing in collaboration with L.A.-based director Tony Petrossian, brings the Baqi attitude of MC Webber's track to life. Known for his groundbreaking work for artists such as DMX, Three Days Grace, Taking Back Sunday, and Avenged Sevenfold, Petrossian here unites his distinctive hip hop sensibilities with Beijing basketball and rap styles. The video illustrates a series of epic and increasingly formidable challenges for the three heroic 'young masters', who employ signature Baqi moves and skills to defeat a growing number of opponents. As they continue to advance past each gate's defendants, the video leaves off with the trio, up against hundreds in their biggest challenge yet, as they head confidently into battle.

Visually, the MV complements MC Webber's edgy rhymes with stylized editing by employing quick cuts, unconventional camera angles, and integrated images from the print and digital campaign. The fast pace and contrasting slow motion shots capture and emphasize the young masters' slick moves, and together with a surreal visual treatment, create an overall dynamic and energetic mood in the MV.

二零零七年夏初五月，耐克为北京少年高手设擂九门争霸篮球大赛，并以霸气——京城街头篮球的风格特质为主题展开宣传攻势，其中京城篮球少爷MV是攻势重要的一环。W+K上­海与耐克特邀北京资历最高的嬉哈代表人物王波(MC Webber)为MV创作hip hop曲风主题曲并经由Soma Music混音处理，力图将霸气体现于强烈节奏和京味说唱之中。

W+K上海与Tony Petrossian于北京合作拍摄了戏剧风格浓烈的MV。Tony专长于hip hop MV导演，曾经为包括 Three Days Grace, Taking Back Sunday, Avenged Sevenfold, DMX等歌手制作MV。这次他带来的是一个火药味十足的闯关故事。三位京城篮球少爷闯入城楼，发起挑战。随着一道又一道城门的开启，他们交锋的敌手逐渐升级，三人联手用霸­气和技艺不断挫败对方的进攻和防守，一路过关斩将，直到千人大军浩浩荡荡地涌入视线——全片嘎然而止，然而，真正的恶战才刚刚开始......

快速切换的镜头、仰拍的视觉效果结合叠加的动画使MV动感炫目，而慢镜头的应用更突出了篮球运动中的美感。故事的画面与主题曲的内容相互呼应、融为一体，使气氛随着情节深­入步步升级，富于感染力和冲击力。

Category:

Sports

Tags:

• Beijing
• City
• Attack
• Jiumen
• Young
• Masters
• MC
• webber
• nike
• street
• basketball
• china
• baqi
• dunks
• w+k
• shanghai

[2000frenzee]

this is the 原汁原味的chinese hiphop. beijing style. haha

[AznHengOo]

beijing makes the best hip hop from china

[trueman1984]

噢，真的难听死了这口音

[mzwk369]

@murdayasuckaz you don't have to insult man, where the FUCK are you from sucker?!

[Noobssuckass300]

2:15 Goaltending. 

[murdayasuckaz]

its BEIJING mafuckers, rep that rawest illest hiphop music in CHINA

[Aiiiyo]

so fun~

[joejar5]

Eons in the Future Comment: This was a cool sports video, nice rapping, thanks for posting and sending. Bye.

[SuperTutorialKing]

Awesome!

[soyata1]

use international letter

[christianshenhao]

很好很强大

[DTG16]

D.T.G!!! revenge of a london legend!! episode 10 discrimination place! attitude! money! terrorist!! kill a nigga! znigga! znigga! znigga! revenge of a london legend! episode 10 revenge of a london legend! episode 10 attitude! attitude! money! kiill a nigga!