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Martha Stewart and Vision On Case Study

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Uploaded by on Nov 17, 2009

Watch Martha Stewart Living's Editor in Chief, Gael Towey, discuss collaborating with Vision On to create digital content for print, broadcast, and online media all at once using the revolutionary RED One Digital Cinema Camera.

The November 2009 editorial, "Made in Vermont" documenting American artisanal cheeses, lives in a variety of formats. Using the RED digital motion footage, a broadcast segment aired on "Martha" November 5th, and still frames pulled from the same footage were used in the magazine. Both pieces continue to live online on their website.

Vision On is a boutique digital imagery company with expertise in integrated photography and video services including digital capture, retouching, video capture, editing, and color grading.

For more information about Vision On visit www.visionon.com.

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