"Put on your shoes, honey, we're on fire"

Another one for Halloween, although this is more faintly unsettling than genuinely scary as the world's most middle-class family casually evacuate their homes after a door starts belching smoke. Fortunately, Keith Barron (or Edward Judd - it's that sort of high, slightly nasal, faintly angry tenor they exemplified) is on hand to tell them not to open the door to whatever room is on fire, maybe the dog's (fortunately Grandma is accounted for), saving them from death by smoke inhalation. He also commands them to call 999, but I'm pretty sure they knew that.

Faintly unsettling, as I said, mostly because of a sort of vague dreamlike feel to procceedings, aided and abetted by the total lack of any non-diegetic sound other than Keith Barron (or Edward Judd), not to mention the fact that instead of resolving, it just stops, assuming that Keith Judd is authoratitive enough for us not to need a slogan - his gruff instructions are enough for us, thank you.

Originally (as only the blind or stupid won't have gathered by the time they've reached this part of the rambling description text) from TMF Extra, a rather splendid site whose hosting punched it in the face a while back.

Category:

Entertainment

Tags:

• Advert
• commercial
• Public
• Information
• Service
• Announcement
• PIF
• PSA
• Fire
• Prevention
• Routine
• Escape
• Plan
• Creepy
• Atmosphere

[welchm8]

"Put on your shoes, honey, we're on fire" - actually not much of an exaggeration once you see how calm everyone is. "Daddy, are we going on fire holiday?"

[tetrisguy02]

0:28: I think that's his "So, clever bastards set fire to the living room again, eh?" expression. I can't imagine anyone being as level-headed in a situation like this unless they've been in one before.

And happy Halloween, Applemask, and once again thank you so much for all these old PIFs and your brilliantly witty descriptions that go with them.

[DanielNothing]

Sounds more like Edward Judd than Keith Barron to me.

[dragonfitter]

with all the dangers of the 1970s i am surprised i made it through childhood

[nessnes64]

honey......honey wake up i think that the bed's on fire

[LordlyJeremy]

Maybe this a neighbourhood of criminal psychopaths. "Now, who set my house on fire? It couldn't be the Smiths, I ran over them in the van Wednesday. They won't be out of the hospital until next week... I'll bet it was the Browns, jolly good. Well, I guess I'll have to kill their dog again."

[cottonwhiskersuk]

Ho hum, another relaxing night on fire.

[hotelmario510]

When he sees the fire, it's just like.

'Bugger. They've thrown the molotovs in again.' It's just so calm. 'Nora, get the kids.' I'd go, 'OH FOR ALL THAT IS MERCIFUL JUMP OUT OF THE FRIGGING WINDOW, WOMAN! WE ARE GOING TO DIE!'