John Deere- Pearl

Given the current state of the economy, John Deere decided to tap into its emotional capital and offer consumers optimism and aspiration. In a new campaign entitled What Will You Create, John Deere is featuring loyalists who use their tools to create visionary lawn art. We see the stories of these people unfold through TV and digital elements as they seek to inspire others to see the greater possibilities of John Deere machinery.

Executive Creative Director: Mark Taylor
Group Creative Directors: Tom Gilmore & Rich Tlapek
Art Director/CD: Sean Keith, Tom Gilmore
Writer/CD: Tom Campion , Rich Tlapek
EP/Producer: Monique Veillette
Director: Stacy Peralta
Editor/Offline: Steve Prestemon of White House Editorial, Santa Monica, CA
Editor/Online: Therapy, Los Angeles
Colorist: Stefan Sonnenfeld, Company 3, Santa Monica, CA
Account Director: Lauren Hood
Account Manager: Cara Maschler
MUSIC:
Skylab

Category:

Entertainment

Tags:

• GSD&M Idea City
• Idea City
• GSD&M
• John Deere
• Pearl
• Advertising
• Commercial
• Marketing
• Gardening