People's attitudes toward eating are changing. The ways consumers think, act and react to their food and the animals it comes from impact everything associated with it starting with the farmer who raises the animal. The men, women and families who raise farm animals care about their health and well-being. They care, because healthy animals mean healthy food.
This latest in a series of award-winning Kansas Farm Bureau half-hour television documentaries drills into these trends. It shows how farmers and ranchers are adapting and illustrates the care, empathy and passion involved in raising animals for food.
The target audience is the majority of Kansans who lack a direct, personal connection with animal agriculture, yet enjoy and depend on beef, pork and dairy products.
Its the story of a traditional Kansas culture of care and compassion that has not been widely told.
Purchase a copy of the entire documentary at www.kfb.org
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