Lessons for brand marketers on how to use Apple's new IOS platform

In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple's new iAd network and IOS platform. The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot. You simply have to hear this podcast!

Bart Decrem is founder and CEO of Tapulous, a Palo Alto-based startup building social apps for the iPhone, including the wildly successful rhythm game Tap Tap Revenge. Bart has been featured as one of Fast Company's 100 Most Creative People in Business (May 2009), in Advertising Age's "2010 Creativity 50" (March 2010) and Newsweek's Silicon "Valley Future Superstars" (April 2010). In May 2010, Fast Company featured him again, as a "Blast from the Past". Tap Tap Revenge, the Guitar Hero of the iPhone, launched in July of 2008. Twenty days later, the game nearly reached 1 million downloads. Tap Tap is now the most popular app on the iPhone and iPod Touch, with one study claiming that 1 in every 3 U.S. iPhone users has downloaded the game. Bart Decrem has launched two sequels and brought the success to record labels, which created artist-branded versions from the Black Eyed Peas and Justin Bieber. With over 15 million combined downloads, Decrem is turning his attention next to the iPad and Android. Before founding Tapulous, Bart was the founding CEO of Flock, the social web browser company, and a co-founder of Eazel, a company working to make Linux easier to use. Bart also headed marketing and business affairs for the Firefox 1.0 launch. In between, Bart has been an Entrepreneur-In-Residence at Doll Capital Management and worked on a number of community projects, including founding Plugged In, one of the nation's first digital divide programs. Bart speaks 8 languages and was born and raised in Belgium.

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[coolsims94]

I WANT TAP TAP REVENGE ON THE ANDROID!!!