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Consumer Psychology in a Recession

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Uploaded by on Mar 23, 2009

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.

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  • jeez he's a professor for teaching that shit... it's all fucking common sense, everybdy knows it. No wonder the economy is in the shiitter if these are the "smart" guys.

  • i price your life at -$15

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All Comments (68)

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  • There is a new movement coming for all consumers. Be an Empowered Consumer! Google Ray Chubb.

  • The economy will down, pag may mga taong makasarili...

  • K!

  • damp stucked at 5.39 no move...

  • @einbischen

    perhaps everybody knows that, but the problem is that marketing managers aren't applying their segmentation research psychologically which will bring more value to their research findings and branding strategies.

  • @lydiamond12 m of the same opine

  • child development

  • I wonder how much this guy gets payed to tell people that waters wet

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