Ikea commercial - Home

Houses may take many different forms depending on where you are in the world, but it takes a lot more than bricks and mortar (or wood and cloth in some cases) to create a home as we find out in this world tour of some possibly Ikea-enhanced domains.
Ikea: Home
Agency: Robert/Boisen & Like-Minded
Agency Producer: Christina Erritzøe
Creative: James Godfrey; Michael Robert
Director: Martin De Thurah
Production: Bacon
Producer: Christian Zethner
Director of Photography: Kasper Tuxen
Post Production: Duckling
Brand: Ikea

Category:

Howto & Style

Tags:

• Ikea
• commercial
• ad
• Home

[chickenswa]

i know, i was thinking that too. but the commercial is more message-oriented, rather than actually telling you to buy something, which it is doing subliminally. kind of like the iPod commercials with the silhouettes. they barely even show their product at all. or the heineken ads.

[makliksoos]

Martin De Thurah, the director, if he aint smoking the good stuff he has an amazingly creative mind. so so sick

[JustWickedSwede]

One thing about IKEA that I really like is that their commericals aren't all "IN YOUR FACE!!!!"

[Edoko]

The song is "Days Gone By" - Bill Connor.

[jnniferrr]

what is the song??!!

[spacegravity]

Even if you hate Ikea or not, Martin de Thurah is an AMAZING director and this commercial is really good. I don't care about the store, this is a piece of art.

[RGBEAT]

Oh beautiful!

[orltoto]

someone knows where are the houses that appear in this video?

[JohanKH]

I assumed it would had shown the same IKEA furnitures in all homes :/

[TeddyBearMonsters]

GENIUS

[basement94]

A yuppie is defined by style and upperclass...