Personalized Recommendations in Retailer Mobile Applications
Partner with Sprella, RichRelevance introduces an iPhone shopping application that presents shoppers with personalized product recommendations on their smartphones. Featuring Patagonia Apparel, the conceptual demo will show how RichRelevance's personalization technology combined with Sprella's barcode scanner functionality allows shoppers to scan a barcode and immediately see relevant product information, including personalized [product] recommendations based on demonstrated preferences. The multi-faceted application also includes "Recommendations for you," a page of recommendations personalized completely to the individual shopper.
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