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Creating the Hang in there Jack Social Media Campaign

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Uploaded by on Mar 4, 2009

Watch the creative process behind the hangintherejack.com social media campaign and listen to how it all started as Matt O'Hern of www.marketingshift.com interviews Terri Graham, the Chief Marketing Officer and Senior Vice President Jack in the Box. The campaign videos were viewed ore than 4.3 million times, with more than 77,000 get-well text and video wishes, and more than 67,000 fans and followers via website, Twitter and Facebook sign-ups.

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