Selkirk College: Advertising Tips Golf Online

Writing effective advertisements is both an art and a science and is a skill that all managers need if their organizations sell products and services. This vidclip examines ways to test ads before money is spent, inductive and deductive strategies, it makes a case for long ad copy, for repetition, and discusses selective retention, distortion, and awareness. This is part of the video series by Selkirk College for its Golf Club Operations Online certificate program. www.selkirk.ca/ht/golf/

Category:

Education

Tags:

• Selkirk
• College
• Steve
• Bareham
• golf
• online
• advertising
• tips
• managers
• courses
• professional
• development
• for
• club