QR Codes for Museums and Art Galleries | Using 2D Barcodes to reach patrons, donors and volunteers.
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Uploaded by BonoVoxPR on Apr 5, 2010
This video demostrates integrated marketing strategies using 2D Barcodes, in this case, QR Codes. The Los Angeles County Museum of Art's print collateral is tagged with QR Codes that take users to a mobile landing page that houses LACMA's vitals. Another QR Coded poster and email newsletter take you to more information about the event in a mobile format.
QR Codes are used to tie advertising channels together and to serve as a tracking mechanism, so marketing efforts may begin to become understood.
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@larrocca I agree. Nice work and presentation! :)
SidneyGreene 1 year ago
Awesome!
larrocca 1 year ago