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Les paradoxes de l'extension de marque - Géraldine Michel - IAE de Paris

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Uploaded by on Feb 25, 2011

3 idées sur le management - Episode 5. Avec Géraldine Michel.
Professeur à l'IAE de Paris, Responsable de l'axe de recherche "Marques & valeur", Géraldine Michel est l'auteur de "Au cœur de la marque" (Dunod). Elle enseigne le marketing, le management de marque et le marketing stratégique.

Pour voir la session de questions-réponses sur la page Facebook de l'IAE de Paris : http://on.fb.me/gZ9mWg

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  • super géraldine!!

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