How To Craft The Right Message - Wpromote.com
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Uploaded by Wpromote on Apr 5, 2011
How to craft the right message: While the ideal scenario would have your website visitors each receiving a customized experience while on your site, that's simply not possible. However, learning to craft the right message can go far in making their time spent on your site positive.
This video from Wpromote deals with putting users into buckets and targeting the message to them. It also discusses consistent messaging (making sure keyword, ad, and landing page all say the same thing), and seasonal messaging.
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