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Center for Communication Research: Continuous Response Research Example

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Published on Oct 16, 2012

The Center for Communication Research's continuous response measurement lab can track second-by-second responses to television or audio content. Small groups of viewers use hand-held dials to indicate how they feel about a given message. Results are displayed in real time by a video overlay, and these responses can be broken down by customizable groups such as gender, age, or political affiliation.

For more information on the Center for Communication Research, visit http://www.depts.ttu.edu/comc/ccr/ind...

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