Dove - Evolution

Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto

Category:

Howto & Style

Tags:

• selfesteem
• gender
• fashion
• image
• beauty
• commercial
• model
• girls
• makeup
• cool

[kenetica]

hahaha i like how "sexnviolence666" argues with a "fascist"

vid sends a good massage, but its endorsed by a corporation, so really, its all just to gain money anyway.

oh well, what can ya do

[iSaltandPepper]

i love this.

it shows how fake models are.

thank you dove!

[camprockaz]

My bestie is a model, and she is so much prettier than that women even edited. so not all models are fake. we watched this in class though, and it is such a good video for the beauty myth.

[obscureluzername]

You mean that beauty product manufacturers will disguise advertisements for their stuff by appearing to be concerned about women's self esteem? I figure it's time we all chuck out our cosmetics, it's so cathartic!

[tikioftokyogdeortu]

sad

[quemacha]

Just look at how emotionless and passive the model is. She might as well be a wax statue.

[sexnviolence666]

YKN! :) good day to you

[fascist]

Internet tough guy.

[sexnviolence666]

you should die scum.. better pray we dont meet..

[fascist]

God damnit, just fucking kill yourself and do the world a favour.