Mary Beth Kemp on European participation in social networks

Mary Beth Kemp, Principal Analyst at Forrester Research spoke at the CSN Conference 2008 in Amsterdam on how European Consumers are adopting social computing to connect to others and to make themselves heard. In particular, young consumers have joined forces online. Marketers and communicators are beginning to recognize the power of communities and are testing different ways to participate. Some are joining ready made networks and others are creating bespoke groups to connect with their clients. We'll look at examples and best practice for getting involved. And examine the evolution of online communities.

KREM organizes Corporate Social Networking Masterclasses and CSN conferences for management, marketing and recruitment professionals. For more info check out: www.csnconference2008.com and www.krem.nl/MasterClass/

Category:

Science & Technology

Tags:

• CSN
• Conference
• Mary
• Beth
• Kemp
• European
• participation
• social
• networks
• Forrester
• Research

[tori631]

She keynoted the Sitecore Dreamcore in London in 2011 - very good.