Flying Glasses

"Flying Glasses" is a public service announcement for Ster-kinekor's flagship CSI project Vision Mission. The commercial will be played at Ster-Kinekor cinemas nationwide, which assists visually impaired children and young adults, who have no resources for proper eye care, by giving them access to eye-testing facilities and spectacles. We were briefed, as part of our practical film studies, to produce these commercials with the core copy brief: 700 000 children in South Africa suffer from degenerating sight. Donate R2.50 to Vision Mission when buying your movie tickets at Ster-Kinekor.

We used this main theme and decided to show what Vision Mission is all about, how it works and how the audience can contribute. It was very important for us to show the actual donations being made at a self-service kiosk. The commercial shows the whole process: How to donate and what the effect will be.

CREDIT:
Director: Wicus Labuschagne
Cast: Natasha Van Zyl & Kyle Lewis
Producer: Saskia Schiel
Editor: Franco Jooste
DOP: Ashlea Downes
Sound: Sarah Faye De Munk
VFX: Jonathan Searle & Wicus Labuschagne
Music: Wicus Labuschagne
Costume and Makeup: Jessica Visser

Category:

Film & Animation

Tags:

• eye care
• SterKinekor
• commercial
• soccer
• football
• glasses
• vision mission
• Wicus Labuschagne
• Saskia Schiel