International Rock n' Roll Day

To celebrate the Day of Rock and the 13th birthday of the agency, we build a machine that produced posters according to the song you requested. And best, it all live. The result? More than 700 requests in just 6 hours of action, extensive specialized media coverage and rock, a lot of rock n'roll.

Para comemorar o Dia do Rock e o aniversário de 13 anos da agência, nós montamos uma traquitana que produzia cartazes de acordo com a música que você pedia. E o melhor, tudo isso ao vivo. O resultado? Mais de 700 pedidos em apenas 6 horas de ação, ampla cobertura da mídia especializada e rock, muito rock n'roll.

Art Directors Tomorrow Awards - Shortlist


Creative Director: Rodolfo Barreto
Art Directors: Carlos Pimenta, Daniel Schiavon, Leandro Bordoni
Copywriter: David Levy
Colaboration: Felipe Daros
Project Manager: Alexandra Gomes
Production: Arthemus Savioli, Paulo Espinoza
Technology: Luis Wouters
Machine: Robert Howsare

• Category

  Film & Animation

[Jean Baptiste Le Divelec]

Actually it does not transform sound into posters, it's just rotations. You can put whatever music you want, the posters will be the same. 

[Leandro Bordoni]

Indeed, but every disc has a hole in a different place from others, then the combination of 2 discs make a totally different poster. Its just the way we put on words :)

[Jean Baptiste Le Divelec]

Ok thanks now I get it :)