Seeing the Big Picture: A Social Marketing Perspective

Social Marketing is a term that is growing in the professional landscape. But why? Well, there has been a conversation going on between businesses and consumers forever, but since the conception of "social media," marketers and businesses have a way to monitor the conversation. Now, social networks and social marketing strategies can ensure that the conversation is proactive, efficient, and filled with value for everyone involved. This is my perspective on how it all comes together. Enjoy.

michaelgaspar.com

michaelagaspar.com

Category:

People & Blogs

Tags:

• social
• media
• marketing
• pr
• smallbiz
• education
• sales
• corporations
• consumers
• conversation
• sm
• socialmedia

[michaelagaspar]

Tammay,

I used Prezi and Screenium, a screen recording program, and iMovie.

[michaelagaspar]

Your kind words are much appreciated!

[TanmayAbanerjee1993]

hey which software have u used to create this vid....

is it an online software like prezi

or is it an offline software like sozi or flash

[comb005]

Excellent Video..!! Well done. 

[Eric89000]

great video. forward thinking.

[dsavage123]

Nice job -- I love your humble perspective.

[jeffdammann]

Great Video! Whether we like it or not, social media is here to stay. How we use it as marketers has yet to be determined. Look at how the power of social media has been organizing revolutions in other parts of the world. The ways to use social media have not all surfaced.