Uploaded on Sep 29, 2011
This week Mark delves into the world of sales in the current state of startups and business tech. He welcomes accomplished sales manager Vince Thompson, formerly of AOL and Facebook, to talk about his new venture with MiddleShift. Also welcomed to the studio is This Week In's own Mo Alo, who has been the sole reason why This Week In still runs to this day.
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00:02 Mark introduces our Sales episode with guests Vince Thompson and Mo Ali
04:45 Mark asks why Mo is wearing a Eagles jersey on the show. Mo lost a bet
05:15 Mo works on telesales at ThisWeekIn. For how long?
07:00 What is Thompson's Middleshift?
10:00 Selling eyeballs & selling audience
12:30 Making the money that you sell
14:18 Your first hire should be someone who's hungry and willing to
work. No VP's
15:00 Don't punch above your weight class
16:00 Determining a sales guy from a bad one
19:00 Never wanting to join a club that doesn't want them as a member
20:15 Mark's secret sales interview trick
23:00 Make sure to listen more than you talk
24:00 Selling a startup today.
27:30 Identifying your strengths and finding the path to ROI
29:30 What is a CPM buy?
30:00 Assistly Sponsor Ad
36:00 Sales people only care about money
38:00 Cashflow isn't high...what's the answer?
41:00 Suster: Paying a little upfront and then withholding until they get paid
42:00 The simpler the comp plan, the easier it is to see the shenanigans
44:00 The problem with the ""waterfall method""
45:00 Sales people don't want to be locked in an office
47:00 Group pipeline calls and how effective they are
51:00 One more tip from Suster on the sales world
53:00 Moneytip: Call early or call late to skip the secretary
58:00 Vince Thompson's book, ""Ignited""
64:04 Using LinkedIn to get ahead
66:00 Suster tells Jason Calacanis that Mo should get a lunch expense account
73:00 Staying on top of who is in the sales pipeline
76:00 Mark: "Don't hire sales people too quickly, don't hire big
people. Be smart, think quickly.""