Illinois State Lottery: Cash For Life
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Uploaded by TheErhanturan on Apr 19, 2011
The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, âThe longer you live, the more you getâ, and that means taking extra precautions to maximize winnings. Category: Entertainment & leisure Client: Illinois Lottery Agency: Energy BBDO, Chicago & Proximity Chicago Production: The Sweet Shop Country: United States of America Director: Peter Martin Planner: Susan Pitt Planner: Edward Revis Account Director: Nicole Torrillo Chief Creative Officer: Dan Fietsam Creative Director: Jonathan Linder Creative Director: Grant Tennison Art Director: Aaron Pendleton Executive Producer: Phillip Detchmendy Agency Producer: Kent Smith Editor: Carlos Lowenstein Photographer: Taylor Castle Retoucher: Doug Stanley Writer: Miller Jones Account Supervisor: Melissa Slonski Director of Photography: Barry Parrell Editing House: The Whitehouse Editorâs Assistant: Lars Makie Transfer: Filmworkers Club (Michael Mazur) Music Company: Spank Music Music Directorâs Name: Gary Sound
The commercial titled Cash For Life was done by Energy BBDO advertising agency for Illinois State Lottery (for Illinois Lottery) in United States. It was released in the April 2011. Business sector is Entertainment & leisure.
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I love this commercial
zackice4 5 months ago