Gumlink is a large, international chewing gum research and manufacturing company with approximately 450 employees.
We have worked with Gumlink to create interactive elements for their booth at the world's largest annual sweets convention, ISM, which is held in Germany and hosts more than 35.000 visitors. Our collaboration with Gumlink spanned a year, from initial field studies at the convention, through concept and product development, to the launch of the installations a year after the initial studies. The collaboration with CAVI resulted in two interactive installations, the Gum Facade and the Gum Console, that were part of Gumlink's sales stand at ISM 2006.
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