High Definition Loyalty: Clarifying a New Vision for Customer Retention and Growth

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By: Rich Phillips and Barry Kirk, Maritz Loyalty Marketing

To hear that 97% of teens are either casual or avid video game players is not a shocking statistic. But what's going on when 53% of adults also identify as active gamers, with 20% of them professing to play on a daily basis?

The gaming market has seen explosive growth in recent years as game designers have become experts at creating experiences that drive deep and sustained consumer engagement. These experiences create tremendous consumer commitment because they effectively employ powerful "game mechanics" that are proven to feed our psychological desire for fun and accomplishment.

The Loyalty Expo is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org. Contact Amanda Chasteen at amandachasteen@loyalty360.org for more information.

Category:

Education

Tags:

• Loyalty Expo 2009
• Maritz Loyalty Marketing
• Loyalty 360
• Engagement
• retention
• brand
• customer
• association
• magazine
• Loyalty Management