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How not to hide text

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Uploaded by on Jun 10, 2009

Matt Cutts shows an example of how you shouldn't hide text from users.

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Science & Technology

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Standard YouTube License

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  • I see a lot of WordPress themes that give the heading a negative text-indent of -999 in order to drop in a linked logo image instead. Does something of this nature have a bad impact on SEO?

  • Hey Matt

    If Google does not like hidden text how come that 8 spam reports over 9 month on the same site has absolutely no effect? Can we really trust Google when you say, that hidden text is not OK?

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All Comments (25)

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  • Thanks, Matt! Too funny.

  • Just display your keywords on the page for goodness sake. use a tagcloud or some kind of similar excuse to render it. If you're hiding text for search engines at all, you're clearly trying to trick them, and ultimately if that's what you're doing, you deserve to be down-listed from my point of view as just some dude searching for information.

  • damn... that first method is hilarious!

  • @FeedtheDragon i have the same doubt

  • I am looking for an answer on why in this last week I can only see "old comments" under videos? For example, all I can see for this one is "10 months ago" as they are "Highest Rated Comments". I don't want highest rated comments I want to see the newest comments posted chronologically. I cannot find any answers. Help!

  • I have text that is hidden unless certain conditions are met on the user's part (It will show up in a lightbox if users are using a certain browser). Is it possible that the Googlebot misinterprets this as deceiving the search engine?

  • I'd say there's no problem hiding 'good' text. I guess the developer from the example tried to hide some extra keywords with this trick.

    And in any case: Use unordered lists and CSS to build your (sub)menus. Even IE understands :hover on A elements.

  • What is the best way to hide a sub-menu wich I want to be only visible when an item in the main menu is in hover state without being penalised?

  • You have mentioned that Google "parses some code and executes some javascript".

    What I would like to understand is that does Google index content that is generated from Javascript ?

  • I'm interested to know how Google handles this kind of text hiding versus, say, tabulated content. Does Google somehow check if it's possible for the hidden content to eventually be displayed (i.e. on a user click?)

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