Web Analytics Reporting in 90 Seconds

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90-second Web Analytics Insights video

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This video was prepared as a sample analytics video for a talk I gave at the Budapest Web Analytics Wednesday. It shows how to give insights instead of reports to your internal customers, sales, marketing and c-level management.

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"Hi there

I looked into industry trends and our analytics data
To see if there is something that you guys in sales
Could make good use of

I focused on mobile email
To see if it is still worth the effort.
And it is indeed, it is still on the rise

It is still africa and asia where there is the biggest demand for mobile email.
Nigeria, Pakistan and India are the hottest spots, so look out for leads from there.
There is a massive demand for mobile email services in those regions.

What you can emphasize in your sales pitch to customers
is that free email services are still on the rise,
and there is an ever increasing demand for mobile email services

Regionally,
Hotmail rules Latin America
Gmail is strong in south east asian and east africa
While Yahoo!'s hot all over Africa

This is the end-user demand side.
This is what your customers' customers want.

What actually your customer want are two phrases
Mobile email service
And
Mobile email software

I know this is not what we usually call our product.
But
This is what our would be customers look for when they search for our product.

So this is a bit of insider knowledge to help you make your best pitch.

That's all for today.
If you have any questions, just mail me, or nudge me on skype
Thank you. "

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Category:

Howto & Style

Tags:

• Google analytics
• Web analytics reporting