WWF Ticks - Animation
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Uploaded by swatstuff on Apr 14, 2009
An ad I directed at XYZ Studios for WWF Australia.
We wanted to show individuals how their support can have a direct and positive effect on Australia's natural environment. So we took the universal symbol for pledged support, the ticked box, and we animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia's precious native animals so they can survive.
Agency: Leo Burnett Sydney
Client: WWF Australia
Executive Creative Directors:
Andy DiLallo & Jay Benjamin
Copywriter: Rupert Taylor
Art Director: Dave Ladd
Account Service: Paul Everson & Jodi McLeod
Agency Producer: Adrian Shapiro
Production Company: XYZ Studios
Director: Stephen Watkins
Producer: Hamish Macdonald
Music: Fleet Foxes
Track: White Winter Hymnal
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Top Comments
All Comments (26)
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I like the ad so much i'm talking about it in a questionaire about motion graphics :D Nice work!
Few questions:
did you guys hand draw those pictures or use a program to draw them?
What did you use to animate the ad? At UNI I am learning how to use motion but I hear there are other possibly better programs out there.
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really nice advertisement.
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This is the best ad, pity that they don't show the whole 2 minutes.
great job! :)
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This is an amazing ad. It sticksss, and it's lovely and inspiring.
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This is Amazing, great song choice. God i love fleet foxes. So perfect!
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It's far from being related to a rat which is a rodant. Instead it's our wonderful little Bilby.
Creatures in this animation: Most are endangered sub-species.
Bilby (Largest of the Bandicoots and are marsupials)
Wombats (Hairy-nosed species is endangered) The common one is causing me great grief here on the farm!!! :(
Yellow Footed Rock Wallaby
Red Tail Black Cockatoo
White Breasted Sea Eagle
Green Turtle (incl Great Barrier Reef & fish)
Black Tipped Reef Shark
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There should be more ads like this on tv. It's really wonderful, love the music.
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Gotta love australian wildlife!
What kind of rat was that first animal thing?
40 videos
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This ad makes me cry every time, it's very effective.
missorhit 2 years ago 3
It´s amazing.....perfect!
demarcosc 10 months ago