Out of Orbit: The Life and Times of Marshall McLuhan
"Societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication."
- Marshall McLuhan
Marshall McLuhan, one of Canada's most influential and controversial figures, burst into the centre of media circles in North America with his strange and prophetic pronouncements - "electric light is pure information" - on advertising, television and the emerging computer age.
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