New Formula for Email Marketing ☆ Marketing Automation

Email marketing is one of the most effective ways to reach prospects and customers, and it's an important building block in any content marketing strategy. Learn how to evolve beyond batch & blast email marketing so that you can deliver the right message, to the right person, at the right time. This will help you nurture leads effectively and increase conversion.

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  Science & Technology

[eadclipse]

Kudos Salesforce! Great content for us marketers.

[salesforce]

Thanks! We're glad you found it useful. - Anna

[salesforce]

What did you think of the video? What ideas did it spark? Post your comments and questions down below. You can also at mention us on twitter @salesforce and we'll pick up the conversation there.

[Jamie Grenney]

Larissa this video was originally produced to rally our internal teams around our marketing automation rollout at Salesforce. We don't want to endorse one product over another because there are many good options for companies small and large. On the AppExchange you'll find a bunch of solutions including Hubspot, Marketo, Silverpop, Eloqua, ExactTarget and others. Watch the demos, read the user reviews, check out the pricing, and see what option is best for your company.

[Larissa Hartenthal]

Where can I find more info about this product?

[Jamie Grenney]

@jkrayb the flow chart in the video was to illustrate the concept. I would imagine that whatever marketing automation platform you choose will have a visual workflow designer. As I mentioned in the video there are a number of good options. If you visit the AppExchange and click on the Marketing category, you'll see a sub-category for Marketing Automation. You can check out the products and read user reviews.

[jkrayb]

Was that flow chart screen a shot from a real product?