Marketing Metrics Handbook - Introduction Video

The Marketing Metrics Handbook is an interactive, digital tool kit designed to help managers and marketing professionals in measuring and managing marketing metrics for greater profit impact.

Each marketing metric is presented with an explanation, how it is measured, how it impacts profits and an interactive example. For any marketing metric presented, users can input their own data, save, print and send their metric application. Each marketing metric is also supported with a Company Example, Metric Application guidelines, and Data Tips.

To find out more on the many features and download a demo, go to http://www.MarketingMetricsHandbook.com. This interactive, digital handbook is more than a learning tool as it provides for immediate application of any marketing metric to your business.

Dr. Roger J. Best

Category:

Education

Tags:

• Marketing Metrics
• Handbook
• Digital Toolkit
• Interactive Metrics
• Measuring
• Managing
• Marketing Performance
• Profit Impact
• Business Profitability
• Marketing Profitability
• Marketing Profits
• Business Performance