"Your Book Is Your Hook" Show -- Joel Comm, Social Media & His New Book "KaChing" (2:10 mins)

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Uploaded by on Jun 7, 2010

http://yourbookisyourhook.com -- Joel Comm, the New York Times bestselling author of "The AdSense Code" and "Twitter Power" and a new media innovator, will talk with radio personality and host Jennifer S. Wilkov in a two-part interview.

First, Joel will candidly discuss his social media, new media and book writing careers along with good advice for authors who want to use new media technologies in conjunction with their books.

Joel will also talk about how he originally got interested in social media and he'll share his perspective of how new media could impact the publishing industry.

In part two, Joel Comm returns to talk with radio personality and host Jennifer S. Wilkov about his new book, "KaChing: How to Run An Online Business That Pays and Pays." Joel will begin by discussing how he got published with his first book, "The AdSense Code," and how that has led to three New York Times bestselling books including "The AdSense Code", "Click Here to Order" and "Twitter Power."

Joel will then talk about why he wrote "KaChing" and why he asked Mark Victor Hansen to write the foreword for it. He'll also reveal his organizational strategy to balance book writing with his busy schedule and what he's learned from his own mistakes. Listeners will also get a peek at a couple of his own marketing ideas for the new book.

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