The Academy of Marketing 2010 Conference, entitled Transformational Marketing,
took place between the 6th to the 8th July 2010 at Coventry University.
This roundtable discusses Corporate Social Responsibility from a number of perspectives and includes representatives from IBM, Severn Trent and United Arab Emirates. It is chaired by Sir John Egan.
To find out more please visit http://www.am2010.org
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