A thirty-second spot created using 3D animation to introduce Trustco Bank, a community bank with a 100-year history, to multiple Central Florida markets. The mature female voiceover's delivery was both sincere and inviting. At a time when many banks weren't able to write mortgages, Trustco was still a stable financial institution, providing benefits few banks ever offered. The creative was inspirational, hopeful and peppered with just the right amount of "tree" puns to support the brand new tagline, "Let's Grow. Trustco."
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