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Apparel Shopping Ethnography by Usography: Personality of Clothing

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Uploaded by on Jul 7, 2010

This set of clips illustrates the personality expressed by clothing in the shopping process. The participants are millennial female apparel shoppers. The focus of this portion of the ethnographic study is the manner in which participants make shopping decisions based on how closely the personality of clothing matches the personality or emotions they wish to project in a given social context.

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