Direct to Consumer Wine Symposium 2011 - Keynote Part 1

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Uploaded by on Jan 25, 2011

Keynote Address:
Creating Loyalty for Luxury Liquid
Finding and keeping affluent wine consumers right now
Pam Danziger
President, Unity Marketing

Americans now view the word "luxury" and the typical visual imagery of the luxury lifestyle in a negative light However, by a wide margin, affluent consumers choose experiences, such as travel, dining, entertainment, as the luxury purchases that give them the most satisfaction, with over half naming experiences as their most satisfying luxury purchases.

Ms. Danziger will give wine marketers insights into the mind of the affluent consumer and provide success strategies in the new luxury market today.

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