Sproxil Wins Boston IBM SmartCamp Event

Enterprise Ireland congratulates Sproxil (http://www.sproxil.com/) being named winner of the Boston IBM SmartCamp Event. IBM's SmartCamp is a global program being held in seven cities around the world in 2010. The program culminates with one selected company from each city being invited to SmartCamp week in Dublin (Ireland) in November. There one will be named "The World's Smartest Start-up".

Enterprise Ireland is keen to talk to high tech entrepreneurs who are interested in setting up part of their business in Ireland. Enterprise Ireland is working with IBM and will be delighted to welcome the winners to Dublin for finals week in November.

Final winners will be offered an Incentive Package to give them the opportunity to spend 3 months in Dublin to explore the advantages of setting up a part of their business in Ireland. The package includes financial support in the region of €20,000 and a mentor support programme provided by top class highly experienced entrepreneurs and business people and access to incubation space.

Sproxil competed with four other outstanding finalist - Sendsor, SkyMeter, Proxpro, and GIS Cloud - to take top honors.

About Sproxil

Sproxil -- Sproxil, Inc., founded by Dartmouth PhD candidate Ashifi Gogo, provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Simple, easy to use and with no consumer capital investment, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies. Delivering automatic protection, simple labels and robust back-end analytics, Sproxil enables consumers to text message an item-unique code for a rapid response that confirms a brand's genuineness. Our solution also helps companies connect directly to their consumers through customized text message responses and ads that specifically target those demographics with known buying behaviors. Spoxil's Mobile Product Authentication (MPA) provides robust anti-counterfeiting and market intelligence solutions to companies in emerging markets. Upon purchasing a Sproxil tagged product, consumers reveal and text message a code to Sproxil. We reply about the product's authenticity. Companies reduce counterfeiting, capture market intelligence data and can also place embedded ads in the replies.

For more information about SmartCamp see -

http://americas.enterprise-ireland.com/blog/boston-ibm-smartcamp-finalists-an...

or

http://smartcampireland.wordpress.com/

Category:

People & Blogs

Tags:

• Enterprise
• Ireland
• Americas
• SmartCamp
• IBM
• Sproxil

[Kobe29261]

This is a brilliant idea! It has immense scalability for emerging markets where authenticity has become a huge burden currently born by the uninformed consumer.

Good luck in your future endeavors.

[JusticeNature]

I respect what these guys are doing, even though they are working for an industry who would put profits before people at the drop of a hat. However, we of course would like to see the counterfieters out of business.

The point is counterfieting is a multi million dollar business. This means that in the medium to long term they could setup a similar service with a fake phone number and fake code. Having one number per country would help with controls prevent redirections at the phone cmpy