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Marketing ROI & Designing Marketing Dashboards

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Uploaded by on May 5, 2009

Introduction to the Marketing ROI and Designing Effective Marketing Dashboards session at the upcoming MarketingProfs B2B Forum in Boston June 8th and 9th.
Wouldnt it be great to be able to connect all your marketing activities to their impact on sales revenue?
Wouldnt it be even better to remove the guesswork from putting your marketing plans together?
In our session, well be talking about how to take the guess work out of marketing by designing marketing dashboards. Sue Padalkar of Avaya will be joining me and well talk about a few real-life case studies so youll be able to learn from the best.

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