School for Startups - Angel Investors + Proof of Concept

Most proof of concept experiments are utter failures. As an early stage investor, Doug Richard knows how critical, important and enlightening a great proof of concept can be. As an Angel he only makes money when a business is actually viable, and a proof of concept project really has to prove that the innovation is valuable, that a market exists, or that someone has an understanding of a market. Doug says it is best when your proof of concept proves demand. That's actually the key thing it should prove. Most proof of concept projects merely prove something will work technically. But if there is no market for the solution or benefit, who cares?

Category:

Education

Tags:

• proof of concept
• marketing
• sales
• branding
• licensing
• university
• technology transfer