1960s Pepsi Drive-In Theatre Intermission Spot - Remastered

This is a retro intermission clip we did for Pepsi, that was remastered from a badly faded and deteriorated original 1960s film.

Category:

Film & Animation

Tags:

• pepsi
• retro
• drive
• in
• movie
• intermission
• film
• digitally
• remastered
• joanie
• sommers

[TheRazorbladesmile]

I agree about leaving things as they are, you wouldn't go in to see the Mona Lisa and think "that needs a bit of a touch up" leave things alone!

[pegbars]

@TheRazorbladesmile Not true. Firstly, historic paintings have often been painstakingly restored. Look at the 10-years-long work put into the "touching up" of Michelangelo's Sistine Chapel ceiling. Secondly, this is a commercial venture and these are my prints - there are plenty of home videos available that show them in a destroyed condition. Lastly, these are screen ads - not works of pop art - and as such, their purpose is to sell product. To sell, they must be appetizing and appealing.

[jdstarlit27]

I have to agree with drive in nut 61. When you watch the scratched up and burned out 35mm prints, it is a much more pleasant experience. The print has been shown hundreds of times and the wear and tare shows. Once you clean it up, where is the nostalga? I have to wonder why these people destroy...er...remaster these clips. Don't get me wrong...I appreciate the posting, but, give me a scratched and burned print and I'm happy.

[pegbars]

You remember them with scratches and that gives you a nostalgic feeling, others remember them when they were new - so it's all relative. The fact that so many of these trailers were run until they literally fell apart is why most of them are now lost to time. Remember, once they are destroyed, they are gone forever.

We've given these subjects at least another 30 years for audiences to enjoy, & exhibitors to profit from. As mentioned before, they get their own scratches and damage in time.

[driveinnut61]

Nice clip. Thanks for posting. I actually prefer the scratched up versions better. I loved what Quinten T. did with adding scratches to the original version of GRINDHOUSE, which I enjoyed at the beautiful FORD WYOMING. The scratches and arc lamp burn marks give the clips a historical context, ie. hey! These 35mm prints actually PLAYEd at a drve in! Cool! In my opinion, cleaning them is a bit like Ted Turner colorizing a B&W classic. Ronald Reagan?

[pegbars]

Thanks!

It's a product - screen advertising. We wouldn't get far selling damaged goods. ;)

Not to worry, it doesn't take long for them to get scratches all over again.

[spahjrp]

I always loved Joanie Sommers" voice.

[1palmike]

love the oldies makes me feel good watching them

[ShinobiGarth]

@sygo7g nah, the new Pepsi logo looks futuristic, the old swirl logo was super old, time for a bit of an update

[GeorgeVreelandHill]

I love those old ads.

They were much more fun to watch.

I wish I could go back in time.

George Vreeland Hill

[skinnyshit8888]

WOOT PEPSI THROWBACK!

[RQVOutdoorMoovies]

@snaaptaker I have a few old PEPSI bottles that look like the ones used in GREASE. Even the bottles were cooler back then!

[RQVOutdoorMoovies]

This clip sure "hit the spot". It reminds me of the NORTHSIDE drive in intermissions. The 10 minutes 'til Showtime intyermission s ran from about 8 minuites to one we timed tyo be 17.

[enigma413]

@sygo7g I agree. That's why I went back to Coke.