Don't Just Scratch the Surface of Social Media

It's one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But it's quite another to be active on a handful of social media channels on a daily basis.

You see, the most accomplished social media mavens don't occasionally go online. They practically live online.

Instead of checking email and voice mail, they're responding to a steady, endless stream of comments, questions and requests from their friends, fans and followers.

Instead of sitting in meetings all day, they're sitting in front of a variety of screens, tap, tap, tapping away in the name of meaningful engagement with their constituencies.

Instead of working nine to five, they're on call morning, noon and night, whenever theyre near their Blackberries, iPhones, laptops and notebooks.

But it's not just a matter of putting in all this time. To succeed in social media means to be active in more places than one.

Are you writing a new blog post at least once a week? Are you using Facebook for both personal and professional reasons? On LinkedIn, are you writing recommendations of others, sharing your presentations and participating in groups? Are you logging on to Twitter at least several times a day? Do you have your own YouTube channel? How about FriendFeed, Delicious, Google Reader and Buzz?

Sure, for a number of reasons -- time and talent, chief among them -- not every social media channel is for everyone. But let's face it, if youre only using one or two of them, you're barely scratching the surface.

Category:

Education

Tags:

• social media
• social media marketing
• marketing
• Bob Cargill
• Facebook
• LinkedIn
• YouTube
• Blogs
• Twitter