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James Coburn for Schlitz Light Beer 1978

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Uploaded by on Aug 10, 2009

the legendary James Coburn need only speak two words to help make this 1978 Schlitz Light Beer commercial (with veteran actor Kenneth Tobey as the bartender) a classic

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  • $500,000.00 is right. He later joked on the Johnny Carson Show, "Yep, they paid me a quarter million a word".

  • Old dudes in a commercial -- never gonna see that again

  • How about the Schlitz Light commercial where James Coburn is playing Blackjack.

  • Jimmy, you are missed.

  • The redheaded bartender is Captain Hendry from The Thing from Another World!!

  • Gusto!

  • Coburn...one of my favorites who died off too soon..."Our Man Flint" lol

  • If I remember correctly, he was paid $500,000 for saying those two words making it the most expensive paid actor in a commercial.

  • Coburn is mod and macho, baby!

  • Oh Shclitz, i'm on fire

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