The Future of Publishing - created by DK (UK)

This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films (http://www.thekhakigroup.com/). Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there's a surprise!).

The clip was inspired by a video created by an Argentinean agency, Savaglio/TBWA entitled, "Truth": http://bit.ly/truthvideo

Read an interview with the creator of the video on the Penguin Blog: http://bit.ly/futureofpublishing

If you are interested in downloading this video for personal use, please visit our Bookseller site video page: http://bit.ly/penguinbooksellervideos

http://us.penguingroup.com

• Category

  Entertainment

[creationsiteweb75]

What a huge work. Congratulations for the creativity.

[Christy Murphy]

Hey Penguin! Clever video, and since you're really into new media, why not truly embrace the future by bringing down the prices of your eBooks instead of inflating them to keep buying your hardback and paperback books? While you're at it, you can also provide a larger royalty on digital rights to your authors (since its less expensive to distribute) and paying out those royalties as fast as Amazon pays authors who chose to self publish?

[Zaywex]

Also, I bet if we put "Jonathan Coulton" or "Joe Hisaishi" or "Christopher Tin" there, instead of "Lady Gaga," people would be spit-taking. Don't draw judgments on people for their music tastes.

[Zaywex]

Gandhi is actually sort of shitty. Sleeping next to naked girls is not okay, even if you're not touching them, especially if it's because it's a test of your abstinence. Like the independence movement, don't like Gandhi.

[Josh Tenor]

That is pure and utter genius!

[ubergeraldine]

The one which just passed

[Boaz Rossano]

Which future?

[Michael Johansson]

Fantastic idea and marvelous twist on a complex issue. Recommendable!

[Paul Hwang]

Patience has it's virtue, just when I was so outraged, the turn-around was so astounding. The "dislikes" must have been hit before the half point. What a nice work!