Drop the Beat

Agency 2 Eleven's commercial for the Drop it campaign, an interactive guerilla-based campaign that sparks a social movement by suggesting one small simple modification in behavior. This visual brings the campaign to life in a sleek and energetic way, allowing us to infultrate the culture without losing purpose or credibility. Is it really worth is to have that next drink? Drop it to save calories, money, memories and hangovers. Drop it and your friend will drop it, and their friends will drop it, and their friends will drop it, and it will become the thing to do for our target to Drop it to Save it.

5170 calories in alcohol. For the average college student, that takes about three to four nights of drinking to reach. That's about a pound and a half of weight gain, or two and a half days worth of eating. Our target cares about this.

Category:

People & Blogs

Tags:

• binge drinking
• drop it
• drop the beat
• drop it to save it
• nsac
• aaf
• solo
• cups

[beninmichael]

don't drop it i'll drink it haha jk. omg this must have been a lot of work on the cups with the liquid splashing out. awesome job!