TVS start up September 1987

A TVS start up from the first day of the new ITV morning line up which begins with TVAM finishing for the day then into the TVS start up clip followed by the rundown for that morning then into the first ever edition of Chain Letters.

Category:

Entertainment

Tags:

• TVS
• start
• up
• 1987
• TVAM
• Chain
• Letters
• Jeremy
• Beadle

[MJPExeter]

Was that RIchard Keys?? One that does Sky sports live Prem football??

[allenjeremy]

Yes it was

[MQsCues]

Any idea if this was in fact the launch moment of TVS' new look?

[allenjeremy]

The new logo launched 2 days earlier as the viewers saw the first look of the logo before the first edition of a new series of No 73.

[DJgaZman]

Beadle - legend!

[TigerWalrus26980]

Nice line-up they've got here - beats the pants off anything they put on these days!

[johnwest19995]

@allenjeremy 4:10 The Tyne Tees ident was used as a startup ident at that time.

[MQsCues]

@thefirstchoice Well spotted! I hadn't noticed that!

[thefirstchoice]

@MQsCues It looks like there's a jump at 3:03 from the beginning of the weather forecast (which would logically be talking about "today") straight to the conclusion (talking about "tonight") though I'd doubt that a whole 2 minutes was cut out.

[filmnet]

@MrTrumptonriots Crimestoppers with the mouths? That was not just an HTV thing

[jgee201066]

I almost forgot...September 7, 1987...that's the day Evan Rachel Wood was born in Raleigh, North Carolina!

[WizardKing78]

A nice shot of the great lady there. No, not Anne Diamond!

[MQsCues]

The handover from TV-am is at exactly 0925 (1:10 in this clip) and Chain Letters starts at 4:00 in this clip, which must have been 0927:50. Yet the line-up says 0930. By 1993 ITV stations were required to show programmes no more than 30 seconds before their advertised start time (or up to 2min30 after it) - does anyone know when that rule was introduced?

[jasejames]

I think the art of good IVC is getting the balance right. I personally believe that Tyne Tees came closest -- announcers chosen for their friendliness rather than their voices, and openly encouraged to throw formality in the bin by being given free-reign over what they promoted and when. They also had a policy of allowing announcements to slightly overrun, which allowed the controller to fade the anno out just as they finished, avoiding the sometimes-painful smile (or frown) at the end.

[MQsCues]

Jennifer Clulow

[MQsCues]

As far as I can tell, there was a TVS policy to end virtually every IVC announcement with a smile. A nice idea (and contrasts well with TSW announcers, the males of which as often as not ended with a frown as they looked over to the monitor to watch the feed), but, yes, it was rather cheesy!