What is Schema.org?
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Uploaded by seocom on Jul 28, 2011
http://www.seo.com/ Preston Van Dyke (@prestonvandyke) answers the question "What is Schema.org?" in the latest installment in our Commonly Asked Search Marketing Questions series.
Schema.org is a protocol sponsored by Google, Bing, and Yahoo that allows web pages to be tagged and micro-formatted to reflect an entity, rather than existing as a simple online document. For example, a restaurant can use the schema to represent themselves as a restaurant, mark their address & phone number, label reviews, etc., so that search engines can access and label that information more easily.
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