Rather than just another traditional charity video, the concept behind this piece was to seek higher engagement with the audience by presenting the real life stories of beneficiaries, in the format of a sports film movie trailer.
Written/Directed: Ben Mourra
Starring: Mark Charles, Aderito 'Frank' Francisco, Charlie Gamble
Crew: Anthony Gurney, Jenny Ray, Catherine Whitehead
Post-production: Anthony Gurney, Luca Bonomo, Ben Mourra
Produced by Screencult
http://www.screencult.com/
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